What’s the Big Idea?

June 7th, 2011 by Brigitte Leave a reply »

Adopt a 20mph speed limit in residential areas – Danny Dorling from What One Change on Vimeo.

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1 comment

  1. Kate Griffin says:

    “If you came up with a drug, or some other way, of reducing mortality by a particular cause by just, say, 4.3%, and it was a major cause, you would get the Nobel Prize for Medicine for your achievements. But here we have an intervention which reduces serious injury and mortality for everybody of all ages by 43% […] and it’s the cheapest possible thing you can do.”

    It hadn’t occurred to me to see the 20mph limit in that light before. It’s an interesting and very powerful argument in its favour.

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